Why San Diego Open Houses Have Become Obsolete
For decades San Diego open houses have been pushed by San Diego real estate agents as a necessary evil to sell a property quickly. As a seller, opening your home to the public was once the industry standard to sell your home. But recently this has become more of a burden than a tool. It requires enormous amounts of work and has a much lower chance of drawing in interested buyers compared to other forms of marketing. Worst of all, there have been reports of San Diego open houses leading to the theft of the seller’s valuables.
Open houses originally served a good purpose: they were a quick way for buyers to view quite a few homes in the neighborhood they desired to live in. However, with the increased use of the Internet to find homes, it has become abundantly clear that a San Diego open house’s main purpose is to provide the selling agent with future clients. It is unfortunate but true. A San Diego open house gives real estate agents and brokers the opportunity to recruit new clients by winning them over with their wit and charm. As a seller, your San Diego open house is a free marketing platform for your agent even though the majority of the effort to prepare falls on your shoulders.
A great deal of work is put into preparing your home for a San Diego open house. To make your house desirable to buyers, it is important to deep clean, remove clutter, put away breakables and valuables, and confine pets. This is time consuming for the seller but, for the agent, there is little to no work involved and the return could be big if they manage to score a new buyer in the process. Not only do San Diego open houses create a great deal of work and stress for you, the seller, it also opens you up to potential crime.
Open houses have been known to potentially draw in criminals because there is no way to track if those viewing the property are even qualified to buy it. On more then one occasion owners have reported missing valuables after a San Diego open house.
In March of 2014, the San Diego Union Tribune reported that an increased number of prescription drugs were being stolen at San Diego open houses and suggested that they be removed from houses during showings. There have also been cases of sellers setting up cameras to review potential buyers’ reactions to their home, but instead they catch strangers rummaging through their belongings. Agents may argue that there are steps you can take to decrease your risk but why put yourself in that position in the first place?
Any agent who is aware of current trends in the market will understand that times have changed. The National Association of REALTORS 2014 Profile of Home Buyers and Sellers reported that 92% of homebuyers used the Internet to find their home. With the decrease in the number of buyers who find a property during a San Diego open house and the increase in theft or criminal activity, it has become clear that open houses are just not worth the risk.
The reality is that industry standards need to change and you as a seller can help make this happen. If your agent suggests an open house, you can simply let them know that you do not feel comfortable with that form of marketing. If your agent is truly interested in helping you sell your home, they will use other forms of marketing to attract buyers.
There are plenty of other ways to market your home that will quickly and efficiently bring in interested buyers. Technology has made San Diego open houses, which were once a necessity to find a buyer, obsolete. It is time to change the market for the better through safer, more effective forms of marketing.